Contex
A redesign of the website, onboarding, and agent dashboard.
The goal of the project was to create a better, more intuitive UI that drove a lower cost per lead (CPL) and converted at a higher rate. With a redesign of the system, we focused on increasing agent productivity through process and software automation.
My Role
User Experience Designer
Platforms
User Persona
Journy Mapping
Wireframes
High Fedelity Mockups
Prototype
Project Year
2017-2019
Task
Optimized flow for converting
As a contract product designer, my goal was to reduce the acquisition cost and lower the onboarding abandonment rate.
ACTIONS
information filtering and process streamlined.
I began by distilling the feedback and information they provided from internal user testing and heatmap tracking. I used the info to streamline the signup flow and dashboard. For example, I moved the need for user details to get the home estimate, but a user must enter the information to review the full report.
Result
Positive feedback was reported.
Early internal testing was positive, my contract ended before the full relaunch.